Responsible

Less than seven percent of purchased clothes are sold for a second time. One of the reasons is that it’s too much hassle for brands to resell their second-hand products. Fashion-tech company Responsible tackles this by powering re-commerce for streetwear brands and retailers. When it comes to protecting the planet against “the industry”, the task often gets brushed off as far-fetched and unobtainable. Responsible's brand defies this notion. The brand’s goal is to evoke a sense of accessible imagination. A better world that everyone—within and beyond a lifetime—can make a reality. This vision became the strategy statement that informed the brand’s expression; Passing legacies through generations.